Broad keywords buy the wrong clicks.
Without a careful negative keyword list, your ads can show for roofing jobs, DIY leak fixes, shingle prices at a big box store and roofing supplies.
Google Ads for roofers
Google Ads for roofers, managed for booked inspections
Google Ads for roofers works when the right homeowner sees your ad, in a town you serve, at an hour your team can answer. SF Web Tech builds and manages roofing Google Ads around the work you want more of: repairs, replacements, inspections and storm response. We track every call and form, and we report inquiries and booked inspections separately so you can see what the spend really produced.
Where roofing PPC budgets leak
Most roofing PPC accounts we review spend money in the wrong places.
Ads show outside your service area.
A common location setting targets people who are interested in your area, not just people who are in it. That can put your ad in front of people far outside the towns you serve.
One campaign does everything.
Repair, replacement, storm damage and commercial work share one budget and one set of ads. The cheapest searches win the budget, not the most valuable ones.
Ads run when nobody answers.
A missed call at night often goes to the next roofer on the list.
Tracking counts the wrong things.
If page views, short hang ups or duplicate calls count as conversions, Google learns to find more of them. Good Google Ads for roofers start with honest conversion data.
How we manage Google Ads for roofing companies
Campaigns split by the work you sell
We separate repair, replacement and inspection searches, and add commercial work only if you do it. Each campaign gets its own budget, keywords and ads.
Keywords, negatives and search term reviews
We start with searches that show clear intent to hire a roofer, then review search terms on a regular schedule and add negatives. For the details behind this, read our roofing budget, keyword and negative keyword guide.
Location and schedule settings that match your business
We target people located in the towns you serve and match the schedule to the hours your team can take calls.
A storm response plan agreed in advance
Storm demand can drain a budget fast. Before storm season, we agree the areas, services, extra spend and the point where we pause. When a storm hits, we follow the plan.
Landing pages built for one service
An ad for roof replacement should land on a replacement page, not your home page. If you do not have one, we build a campaign page with an easy way to call or request an inspection.
Tracking that separates inquiries from inspections
We track calls, forms and messages, remove duplicates and spam, and keep inquiries, booked inspections, estimates and sold jobs as separate stages. Our article on cost per booked roofing job explains why that matters.
Want a second opinion on your current roofing Google Ads account? Book a free strategy call and bring your account access.
Google Ads vs Local Services Ads
This page covers Google Ads for roofers through Search campaigns. Local Services Ads are a separate Google product with their own screening and pay per lead model. If you are deciding between them, read our Google Ads vs Local Services Ads comparison for roofers.
Our roofing Google Ads process
- 01
Strategy call and initial audit.
We review your services, service area, capacity, current account (if you have one), website and tracking. The audit is free and you keep the recommendations.
- 02
Tracking first.
Calls, forms and messages are tracked before any new spend goes live, so the first month produces data you can trust.
- 03
Build.
Campaigns by service, keyword and negative lists, location and schedule settings, ads and landing pages.
- 04
Controlled launch.
We launch with agreed daily budgets and stop conditions, then watch search terms and lead quality closely in the early weeks.
- 05
Monthly review.
You get a lead report and a review call covering qualified inquiries, exclusions, spend and what we change next.
Roofing PPC results
What we will not promise
No one can promise a set number of jobs from Google Ads for roofers. Results depend on your market, budget, competition and follow up. We do commit to clear tracking, honest reporting and a written 90 day qualified lead minimum agreed before you enroll, explained on our pricing page.
Roofing Google Ads pricing
Every SF Web Tech plan includes paid ad setup and management. Ad spend is paid separately to Google. See current plans, the starting ad budget and how the qualified lead minimum works on our pricing page.
Want organic leads too?
Ads stop when the budget stops. To build search visibility you own, see our roofing SEO services. For how we help roofers across SEO, ads and websites, visit our roofing marketing agency page.
Questions
Google Ads for roofers FAQ
How much should a roofing company spend on Google Ads?
Google Ads for roofers budgets depend on your service area, the services you want to sell, competition in your market and how many jobs your crews can take on. We recommend a starting budget on the strategy call. The starting ad budget for our plans is on the pricing page, and ad spend is always separate from our fee.
How soon can Google Ads for roofers bring in calls?
Ads can start showing once campaigns are approved, so calls can come in sooner than with SEO. How many, and how many turn into inspections, depends on your market, budget and follow up. We do not promise a number of calls by a date.
Do you run storm damage campaigns?
Yes, if your company handles storm work and can answer the extra demand. We agree the areas, services, extra budget and stop point before storm season, so spend stays under control.
What counts as a qualified lead?
A new homeowner or decision maker with working contact details, asking about a service you offer in your area. Spam, vendors, job seekers, duplicates and existing customers do not count. The full definition is on our pricing page.
Do I need a new website to run Google Ads?
Not always. If your site has a clear page for each service, we can use it. If not, we build a campaign page for the service we are advertising.
Google Ads for roofers
Get a clear plan for your roofing Google Ads
Bring your services, service area and any account access you have. We will show you where your Google Ads for roofers budget is leaking and the smallest useful next step.
30-min strategy call·No obligation·Free