Lead & revenue calculator.
Model a 30-day or 90-day acquisition period from your own media, lead, close-rate, job-value, and margin assumptions. Nothing is submitted or saved.
Example monthly assumptions
Plan the model
Additional assumptions
Organic leads must be additional, deduplicated, and attributable. Gross margin is illustrative and should come from your own job economics.
30-day planning view
Modeled outcomes
- Paid qualified leads
- 21.4
- Total qualified leads
- 21.4
- Expected jobs
- 4.3
- Projected job revenue
- $85,714
- Total marketing cost
- $3,500
- Break-even jobs
- 1
Based on a 30% gross margin
Illustrative gross profit
$25,714
Contribution after marketing
$22,214
Contribution after marketing means illustrative gross profit minus media spend and management fees. It is before overhead, tax, financing, refunds, and other business costs. It is not net profit.
Show formulas and timing notes
30 days uses one month. 90 days uses three months with unchanged monthly assumptions.
Paid qualified leads = monthly media spend divided by cost per qualified paid lead, multiplied by the number of months.
Total qualified leads = monthly paid leads plus monthly organic leads, multiplied by the number of months.
Expected jobs = total qualified leads multiplied by close rate.
Projected job revenue = expected jobs multiplied by average job value.
Total marketing cost = monthly media spend plus monthly management fee, multiplied by the number of months.
Break-even jobs use gross profit per job and always round up to a whole job.
Revenue and collections may happen later than the modeled inquiry period. Expected counts can include decimals because this is planning arithmetic, not a claim that a fraction of a job will occur.
Cost per qualified paid lead is your input, not an SF Web Tech benchmark. Expected jobs and revenue are modeled outcomes, not guaranteed results. Revenue and collections may occur after the selected inquiry period.