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The three guides our clients reference most. Each one is a complete playbook from prerequisites to execution.

The Home Service Local SEO Foundation: A 5-Week Action Plan

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Local SEO· Beginner

The Home Service Local SEO Foundation: A 5-Week Action Plan

A start-to-finish playbook to take your home service business from invisible to ranking in the Google Maps pack. Five weeks of concrete actions with no fluff.

45 min read

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Google Ads for Home Services: From Zero to Profitable in 60 Days

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Google Ads· Intermediate

Google Ads for Home Services: From Zero to Profitable in 60 Days

A step-by-step playbook for setting up (or rebuilding) a Google Ads account that produces tracked revenue inside 60 days, not wasted spend over 6 months.

35 min read

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The same tactics, walked through on video. Straight from our YouTube channel, updated automatically with every new upload.

Sep 9, 2026

Contractor Website Homepage | 7 Sections That Get Calls 2026 |

Contractor website homepage layout, section by section, in the order that turns visitors into calls instead of compliments. Built live for a high-end outdoor living company, so you can audit your own homepage or brief a designer on it the same day. Episode 1 of the Contractor Website Playbook. The starting point is uncomfortable: pretty is not the job. A homepage that wins design compliments and produces no phone calls has failed. Everything here is ordered by what actually gets someone to pick up the phone. WHAT'S IN THIS VIDEO - The 7 sections of a contractor homepage in exact top-to-bottom order - The 4 things that must be visible in the first 10 seconds on a phone, and why attention concentrates that hard at the top - Why only about 1 percent of visitors ever click a slideshow, and why 84 percent of those clicks land on slide one - The real-photo test: swapping a stock hero for a photo of the actual crew lifted quote clicks by about 45 percent - Services, projects and reviews in the right order, and what each one has to prove - The 4-field form rule, and the single extra field that cost one large travel company an estimated $12M a year - Speed marks worth passing: 2.5s largest contentful paint, 200ms interaction to next paint, 0.1 cumulative layout shift - The 3 things to delete from your homepage today - Where a great homepage will not help you at all CHAPTERS 00:00 Only 1% click your slideshow 00:45 Pretty is not the job, calls are 01:30 Section 1 and 2: the first screen and the trust strip 03:03 Section 3, 4 and 5: real projects, services, reviews 04:57 Section 6 and 7: how it works, the 4-field form, service area, speed 06:02 The 3 things to delete today 06:52 Where this will not help you 07:08 Recap, 10-second self audit and next episode WATCH NEXT How We Book 30 to 50 Appointments in 90 Days: https://youtu.be/43B9vKMlDl0?si=lT8APKgu8x5g8VX2 How to Rank #1 on Google Maps as a Contractor: https://youtu.be/wMR0Z23bWkc?si=0-BdC3Ma8WAZ04qp Google Business Profile Setup for Contractors: https://youtu.be/AAOVY6Vgfow?si=IJKLUjLbsNu4qbix WORK WITH US If you would rather have the site built and the calendar filled for you, that is what we do: 30 to 50 appointments on your calendar in the next 90 days, and if we fall short we keep working for free until you get them. Details and a call: https://SFWebTech.com/book Subscribe for the rest of the Contractor Website Playbook. Next episode: what to write on it. SOURCES REFERENCED Nielsen Norman Group homepage guidelines, scrolling and attention eye tracking, and photo research; published carousel interaction data; a published A/B test on stock versus real crew photography; Google's click-to-call research; Call Rail and Invoca call conversion benchmarks; published form-field analysis; web.dev Core Web Vitals thresholds; Bright Local Consumer Review Survey; and published home services advertising benchmarks. Source chips appear on screen where each figure is used. NOTES ON THE DATA The conversion lifts quoted here come from individual published A/B tests on specific sites, not from large multi-site studies, so treat them as evidence that the change is worth testing rather than as a result you should expect. The carousel and eye tracking findings are older research that has been repeatedly replicated, but browsing behavior does shift. Core Web Vitals thresholds are Google's current published targets and can change. This is education, not a guarantee of results for your website. Not affiliated with or endorsed by Google or any company mentioned. Every website, form and analytics screen shown is an original illustration, not a real company's site, and all business names and phone numbers shown are fictional. #contractorwebsite #homeservicesmarketing #webdesign #poolbuilder #remodeler #outdoorliving #contractormarketing #landingpage

Aug 31, 2026

Google Ads for Contractors: 8 Settings to Change Before You Spend a Dollar (2026)

Google Ads for contractors, built properly: the first Search campaign setup in the exact order you click, with every default that wastes budget switched off. Google's setup wizard is designed to spend your money quickly. The first thing this video does is close it. From there it is eight settings, in order, for a remodeler, pool builder or outdoor living company putting $2,000 a month behind a Search campaign. Nothing is held back and nothing is sold until the last minute. If you follow along you will have a live campaign by the end of the afternoon. THE 8 SETTINGS - Expert Mode on, and auto-apply recommendations off - Search only, with search partners and the Display Network unchecked - Maximize Clicks with a cost per click cap, which is the right bidding strategy for a brand new account - Presence only location targeting, not the default presence or interest - 10 to 15 exact and phrase match keywords, one ad group per service, with the AI Max toggles off - 30 or more negative keywords on day one, plus the weekly search terms habit that keeps the list growing - Responsive ads and assets, and a dedicated landing page that is never your homepage - Call and form conversion tracking, so you can see which clicks became phone calls Plus the budget math: what $2,000 a month actually buys at current home services costs per click, which is roughly 166 clicks and around 10 leads at about $200 each. And the one number that tells you when you are allowed to hand the account over to Smart Bidding. CHAPTERS 00:00 The $100 vs $44 lead and why you close the wizard 00:56 Setting 1 and 2: Expert Mode, Search only, partners and Display off 02:13 Setting 3 and 4: bidding with a cap, Presence only locations 03:22 Setting 5: 10 to 15 keywords and the AI Max toggles 04:41 Setting 6: 30+ negative keywords on day one 05:37 Setting 7 and 8: ads, assets, landing page, call and form tracking 07:25 Settings recap card and the 30 conversion rule 08:10 What to build next and the offer ABOUT THE $100 VS $44 NUMBER That comparison comes from a single independent test, not a large benchmark: one practitioner measured about $100.37 cost per conversion with AI Max enabled against about $43.97 on phrase match. Google's own published figure points the other way, at roughly 7 percent more conversions at a similar cost per acquisition. Both are on screen in the video. The recommendation here is narrower than either claim: on a brand new account with no conversion history, turn the automated matching toggles off until you have data, then test them deliberately. WATCH NEXT Angi vs HomeAdvisor vs Google LSA: Same $1,500 Budget: https://youtu.be/YEoqB2SyLGQ?si=KtvvOQEiv9Adb6Rq Google Guaranteed Cost in 2026: What LSA Leads Really Cost: https://youtu.be/Dx_VX2ljAVY?si=HVechpXvLc1d1gQC How We Book 30 to 50 Appointments in 90 Days: https://youtu.be/43B9vKMlDl0?si=abMuXEjiVrIRVj-R WORK WITH US If you would rather not build and babysit this yourself, we run it inside a guarantee: 30 to 50 appointments on your calendar in the next 90 days, and if we fall short we keep working for free until you get them. Details and a call: https://SFWebTech.com/book Subscribe for the rest of the Google Ads and LSA Setup School series. SOURCES REFERENCED Google Ads Help documentation on search partners, Smart campaigns, location targeting, keyword match types, AI Max for Search, bidding strategies, budgets and call conversion tracking; Google's own Ads blog on AI Max; published 2026 search advertising benchmarks covering 13,474 US campaigns; and independent practitioner testing. Source chips appear on screen where each figure is used. NOTES ON THE DATA Google Ads defaults, labels and menu positions change frequently, and some of the behavior described here comes from 2026 practitioner reporting rather than documented defaults. If a screen looks different from what you see here, trust what is in front of you and check the current help article. Cost per click and cost per lead figures are published benchmark averages across many advertisers; your trade, metro and season will move them significantly. The example campaign is a worked illustration for a kitchen and bath remodeler, not a prediction for your account. This video is education, not financial, legal or professional advice. Nothing here is a guarantee of results. Not affiliated with or endorsed by Google. All on screen interfaces are original illustrations, not Google assets. Ridgeline Remodeling is a fictional company and all phone numbers shown are 555 placeholders. #googleadsforcontractors #googleads #contractormarketing #ppc #homeservices #googleadstutorial #remodelermarketing #leadgeneration

Aug 26, 2026

Angi vs HomeAdvisor vs Google LSA: Same $1,500 Budget, Which Books More Jobs 2026

Angi vs HomeAdvisor vs Google Local Services Ads: same $1,500 monthly budget, three lead sources, three very different piles of booked jobs. Start with the part most contractors do not know: Angi vs HomeAdvisor is not a real choice. They are one company, one shared lead pool, two storefronts. Choosing between them is choosing between two doors into the same room. So the real comparison is shared leads versus exclusive ones. We run the same $1,500 a month through both for a kitchen remodeler and show the full arithmetic on screen, including the part where the two numbers are not measuring the same thing. WHAT'S IN THIS VIDEO - Why Angi and HomeAdvisor are one company with one lead pool, straight from Angi Inc's own filings - How Angi Leads actually charges: per consumer match whether or not you win the job, roughly $300 a year membership, 12 month auto-renewing terms, and the credit rules that exclude the most common bad leads - How Google Local Services Ads charge: only for valid calls and messages, leads are exclusive to you, the blue Verified badge, automatic credits, no annual contract - The benchmark on screen: 888 contractors, $6.72M in tracked spend, 126,650 leads, about 44 percent of Local Services leads booked, $53 blended per lead - The worked comparison on $1,500 a month: about 17.6 shared leads becoming roughly 1.8 signed jobs, against about 24 exclusive leads becoming roughly 10.6 booked appointments - When Angi, Local Services Ads, Houzz and Thumbtack are each genuinely worth it, and where the numbers stop working - The verdict ranking, and the $7.2 million lead-marketing order most contractors never heard about CHAPTERS 00:00 Same budget, three platforms, one shared-lead trap 00:48 Angi vs HomeAdvisor: one company, how it really charges 02:07 Google LSA: pay per valid lead, Verified, exclusive 03:05 The benchmark: 888 contractors, $6.72M, 44% booked 04:05 Same $1,500 budget: cost per booked appointment 05:53 When each platform is actually worth it 07:06 The verdict ranking and the $7.2 million penalty 07:48 Recap, next video, and the guarantee HOW TO READ THE $850 VS $141 COMPARISON These two figures are not the same unit, and the video says so on screen. The $141 is per booked appointment on Local Services Ads, calculated from published benchmark data. The $850 is per signed job on shared leads, and it is a modelled figure: no platform publishes an Angi appointment-set rate, so that column is built on a contractor-reported close rate of roughly 1 in 10 and is labelled as an assumption throughout. Put the two on the same footing and Local Services Ads only loses below about a 1-in-6 close, because $141 times 6 is about $846. Your own numbers will differ by trade, metro and how fast you answer the phone. WATCH NEXT Are Angi Leads Worth It? https://youtu.be/oy0QxRmefYc?si=x2xyjsmXclkIhiXb Google Guaranteed Cost in 2026: What LSA Leads Really Cost: https://youtu.be/Dx_VX2ljAVY?si=vBm40ycmRFa6mALb How We Book 30 to 50 Appointments in 90 Days: https://youtu.be/43B9vKMlDl0?si=zS9uUvIFv3cBfaq8 WORK WITH US We combine the winners into one system so you are not picking a platform at all. 30 to 50 appointments on your calendar in the next 90 days, and if we fall short we keep working for free until you get them. Details and a call: https://SFWebTech.com/book Subscribe for the rest of the Money Math series. NOTES ON THE DATA Angi publishes no price list, so all per-lead price bands here are third party estimates and vary by trade and metro. Close rates on shared leads are contractor-reported and range widely. The Local Services figures come from a published benchmark of other people's accounts, not from our clients, and describe averages rather than a prediction for your business. The FTC matter refers to a final order requiring payment of up to $7.2 million over marketing that represented leads as turning into jobs at rates that could not be substantiated; it is stated here only as far as the public record supports. Platform pricing, credit rules and contract terms change often, so verify current terms before signing anything. Nothing here is a guarantee of results, and none of it is legal or financial advice. Not affiliated with, endorsed by, or sponsored by Angi Inc., HomeAdvisor, Google, Houzz or Thumbtack. All company names are used for identification and comparison only. Every interface shown on screen is an original illustration, not a real platform asset, and no real logos appear. Ridgeline Remodeling and Summit Kitchens are fictional companies and all phone numbers are 555 placeholders. #angivshomeadvisor #contractorleads #localservicesads #contractormarketing #homeserviceleads #leadgeneration #angileads #kitchenremodeling

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Local SEO·Beginner·45 min read

The Home Service Local SEO Foundation: A 5-Week Action Plan

A start-to-finish playbook to take your home service business from invisible to ranking in the Google Maps pack. Five weeks of concrete actions with no fluff.

Google Ads·Intermediate·35 min read

Google Ads for Home Services: From Zero to Profitable in 60 Days

A step-by-step playbook for setting up (or rebuilding) a Google Ads account that produces tracked revenue inside 60 days, not wasted spend over 6 months.

Reviews & Reputation·Beginner·20 min read

The Review Acquisition Engine: 90 Days to 50+ 5-Star Reviews

A copy-paste playbook for building an automated review-acquisition engine that lands 50+ new 5-star Google reviews in 90 days, fully automated.

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