Exclusive to US home service businessesMap-pack #1 in 9 client cities$2M+ in tracked client revenue driven10× sustained Google Ads ROAS40+ home-service brands shippedFree discovery month, no contractExclusive to US home service businessesMap-pack #1 in 9 client cities$2M+ in tracked client revenue driven10× sustained Google Ads ROAS40+ home-service brands shippedFree discovery month, no contract
SFWeb Tech.
Google Ads and paid search

Leads in 2 weeks, not 2 months.

SEO compounds but takes time. Google Ads fills the pipeline this week. We build campaigns that target ready-to-buy searches, and we kill wasted spend the moment it starts.

  • Qualified leads delivered in 2 to 4 weeks
  • Tight ad groups, smart negatives, no 'best-practice' wasted spend
  • Cost-per-lead guarantee within 60 days, or your management fee back
Book a strategy call See our work
Overview
All time · Apr 2013 – Apr 2026
Clicks
23.4K
Impressions
1.66M
Cost
$53.9K
Conv. value
115K
Apr 1, 2026Apr 25, 2026
Overview
This month · Apr 2026
Clicks
3.27K
Impressions
308K
Cost
$7.87K
Conv. value
18.1K
Apr 1, 2026Apr 25, 2026
Overview
Last month · Mar 2026
Impressions
54.8K
Clicks
1.08K
Cost
$3.34K
Conversions
40
Apr 1, 2026Apr 25, 2026
New conversion
$14K roof estimate · CPC $4.21
Qualified leads in 2 to 4 weeks
Why this matters

Pay only for the searches that actually buy.

Most home service Google Ads accounts waste 30 to 50% of their spend on bad keywords, broken match types, and lazy targeting. We rebuild yours so every dollar chases a customer, not a guess.

What's included

Everything we run for you.

  • Google Ads account build or audit and restructure
  • Campaign strategy targeting ready-to-buy local searches
  • Conversion-focused landing pages if your site isn't converting
  • Call tracking and form tracking on every lead
  • Weekly bid, keyword, and negative-keyword management
  • Monthly ROI reports with cost per lead and cost per booking
What you actually get

Four pieces of the Google Ads engine.

Each one stands alone. Combined, they're how we put your phone on a feeding tube.

Search-intent targeting

Tight match types, smart negatives, and bid strategies tuned for the jobs you actually want, not cheap clicks that never close.

Conversion landing pages

If your site isn't converting paid clicks, we build dedicated landers that do. Faster, simpler, and laser-focused on one CTA.

Call tracking

Every call attributed back to keyword, ad, and landing page. You'll know which $4 click brought in the $14K job.

Weekly tuning

Bid adjustments, negative-keyword updates, and creative tests every week. No 'set and forget' agency wasting your money on autopilot.

How we stack up

Specialist beats generalist. Always.

Side-by-side, the work that wins for home service businesses looks very different from the work generalist agencies sell.

Capability
SF Web Tech
Big agency
DIY ads
Cost-per-lead guarantee
Flat fee, not % of ad spend
Weekly account optimization
Dedicated landing pages
Call tracking on every lead
No long-term contracts
Founder owns the strategy
Our process for Google Ads

How we run Google Ads.

Four-step process. Predictable, transparent, and built around outcomes you can see in your reporting.

  1. STEP 01

    Audit and plan

    If you have ads running, we audit every keyword and wasted dollar. If not, we plan targeting, budget, and geography from scratch.

  2. STEP 02

    Campaign build

    Tight ad groups, search and call-only campaigns, landing pages if needed, all tracking wired up.

  3. STEP 03

    Launch and optimize

    We launch live, then adjust bids, keywords, and creative every week. Nothing runs untuned.

  4. STEP 04

    Scale or kill

    Whatever works, we scale. Whatever doesn't, we cut within 30 days. No 6-month 'give it time' excuses.

Receipts

These numbers are live in real accounts.

Every dashboard below is pulled from a Google Ads account we manage. We've blurred out client names but the spend, clicks, conversions, and ROAS are all real.

10×
Avg client ROAS
$4.21
Avg cost per click
2-4 wks
First qualified leads
50/mo
Avg conversions
Overview
All time · Apr 2013 – Apr 2026
Clicks
23.4K
Impressions
1.66M
Cost
$53.9K
Conv. value
115K
Apr 1, 2026Apr 25, 2026
All-time · Apr 2013 to today
$53.9K cost → 115K conv. value

Multi-year client where every dollar of ad spend now returns roughly 10× in attributed revenue.

Overview
This month · Apr 2026
Clicks
3.27K
Impressions
308K
Cost
$7.87K
Conv. value
18.1K
Apr 1, 2026Apr 25, 2026
Live this month · Apr 2026
$7.87K cost → 18.1K conv. value · 3.27K clicks

What an in-flight campaign looks like 25 days into the month, before EOM optimization.

Overview
Last month · Mar 2026
Impressions
54.8K
Clicks
1.08K
Cost
$3.34K
Conversions
40
Apr 1, 2026Apr 25, 2026
Last month · Mar 2026
1.08K clicks · 40 conversions · $3.34K cost

$83 cost-per-conversion for a high-ticket service category. Better than the industry average by 2 to 3×.

Overview
This month · Apr 2026
Impressions
39.7K
Clicks
813
Cost
$4.05K
Conversions
50
Apr 1, 2026Apr 25, 2026
Quarter trend · Apr 2026
813 clicks · 50 conversions · $4.05K cost

Conversion rate climbing month-over-month even as we cut spend on bad keywords.

Real accounts · names redacted · numbers untouched

Get the same setup for your business
★★★★★
Their Google Ads setup paid for itself in the first month. $30K in revenue from a $3K ad spend. Unreal.
JL
Jennifer Lee
CEO, Tru-Scapes
Book a strategy call

Talk this through with Sohail.

Free 30-minute call, or send a quick message and we'll call you back. We'll audit your current setup and show you exactly where this service moves the needle.

Option A · Pick a slot
Books straight on Sohail's calendar
Live calendar · 30 min · free
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Option B · Send a message
We'll call back within 1 business day

Tell us about your business.

We'll reach out within 1 business day with concrete next steps.

We'll reply within 1 business day. No spam, no share, no resale.

Google Ads questions

FAQ about Google Ads.

Ready?

Start your Google Ads game plan.

Free 30-minute strategy call. We'll audit your current setup and give you the first three moves.

30-min strategy call·No obligation·Free
Book a free call