Amazing Decks
From 6-9 inquiries a month to 28-40 qualified deck projects, with a $1.8M tracked pipeline last year
Founded in 1991 by Bill Wilson and Keith Fry, Amazing Decks is one of the longest-running deck specialists in the mid-Atlantic. TrexPro Platinum certified (the highest TrexPro tier), Unilock paver partner, in-house design team, physical Ambler PA showroom, and 1,340+ completed projects on the books. Reputation was already there. The digital engine wasn't.
Where they were when they called us.
Amazing Decks had 30+ years of word-of-mouth and a website that didn't reflect any of it. Lead volume was inconsistent month to month, conversion tracking was missing entirely, and Google Ads was running on autopilot under a previous agency at a CPA that didn't pencil out for $30K+ deck builds. With TrexPro Platinum status and 124+ five-star Google reviews already in the bank, the brand deserved a digital presence that matched the credentials.
What we actually did.
Every step was sequenced to compound: foundations first, traffic engines second, conversion polish third. Here's the order we ran it in.
- 01
Rebuilt the site as a true TrexPro Platinum showcase: deck-style portfolio (composite, IPE, cedar, multi-level, with-roof, pool surround), each linked to material spec pages, real project budgets, and the in-house 3D-design process
- 02
Built city + service combinations for every priority town in Southern NJ and Southeastern PA: 'composite deck builder Ambler,' 'Trex deck Doylestown,' 'pool-side deck Cherry Hill'
- 03
Restructured Google Ads from scratch: tight ad groups by deck style, full extension stacks, brand-defense at $0.30 CPC, plus Performance Max layered in once tracking was clean
- 04
Implemented full-funnel conversion tracking from zero: call tracking, form events, GA4-Ads import, revenue attribution, so every dollar maps to a tracked outcome
- 05
Stood up the GBP cadence weekly and ran review acquisition tied to project completion. Pushed past 124 five-star reviews into the high 200s
- 06
Built a real-time lead sheet so Amazing Decks could see every inbound submission with project type, city, and budget the moment it landed
Months 1-3, fix the plumbing
First job was getting truth back into the data: full conversion tracking, GA4-Ads import, call tracking on every phone number. Before strategy comes measurement. Inside 6 weeks we knew the real CPA on every campaign and which 3 ad groups deserved 80% of the spend. The TrexPro Platinum certification became the trust anchor on every landing page.
Months 4-9, scale the channels
Local SEO took over the long-tail. Google Ads scaled on the proven winners. The site started ranking for high-intent service+city combinations across both states. Lead volume hit 22/month by month 6. CPA fell from $112 to $38. Map-pack #1 in Ambler, then surrounding Montgomery County towns through month 9.
Year 2, $1.8M pipeline
Year 2 we focused on lead quality, not volume. Tightened ad-group copy toward $30K+ deck builds. Added a budget question to the form. Average tracked project value rose 41%. The full-year pipeline cleared $1.8M in tracked deck-build revenue, and the team finally had real attribution to plan from. 1,340+ project counter on the homepage kept climbing.
“We finally have a single team running every channel, and the numbers add up across all of them.”
Real screenshots, not stock charts.
- #1Tampa, FL
- #1St Petersburg, FL↑ up
- #2Clearwater, FL↑ up
- #1Brandon, FL
- #3Lakeland, FLnew
Where they landed.
Every number below is pulled from Amazing Decks's own analytics, ad accounts, and CRM. We don't round, smooth, or cherry-pick.
“We finally have a single team running every channel and the numbers add up across all of them. Going from $112 CPA to $38 paid for the engagement on its own.”
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