FS Landscaping Contractors
From 5 referral calls a month to 40+ inbound projects, ranking #1 across 8 cities
A 25-year-old family-run pool, hardscape, and outdoor-living contractor serving Bucks and Montgomery counties in PA, plus parts of NJ. World-class field crews. Almost no digital presence to feed them.
Where they were when they called us.
FS Landscaping had been winning referrals since 1997. By 2022 the referral pipeline was thinning, the website hadn't been touched in years, and Google didn't seem to know they existed for any of the 8 cities they served. The site loaded in 7 seconds, ranked for zero keywords, and the map pack belonged to three competitors with weaker portfolios. They had a year before crew utilization would start dropping.
What we actually did.
Every step was sequenced to compound: foundations first, traffic engines second, conversion polish third. Here's the order we ran it in.
- 01
Rebuilt the site on a fast modern stack with conversion-focused service templates for pools, hardscape, outdoor kitchens, fire features, and landscape design
- 02
Built service-by-city landing pages for every combination of their 6 service lines and 8 target cities, mapped to real local search intent
- 03
Stood up a Google Business Profile content cadence: weekly posts, photo drops, Q&A monitoring, and same-day review responses
- 04
Cleaned and rebuilt 40+ broken or inconsistent NAP citations, then submitted to the local directories that actually move the map pack
- 05
Layered structured data (LocalBusiness, Service, AggregateRating, FAQ) and ran a content engine on pool design, hardscape ROI, and outdoor-living buyer guides
- 06
Ran a 90-day review acquisition push using SMS follow-ups after every project completion, landing 60+ new 5-star Google reviews in year one
Month 1, the audit
We did a complete technical and competitive audit. Their site was on cheap shared hosting, page builder was Divi, and they had no schema markup anywhere. Their three biggest competitors had 5x the citations and all sat in the local pack. We mapped every gap and prioritized by traffic potential plus job-value-per-keyword.
Months 2-4, the foundation
Shipped a new site on a fast stack with proper service-area pages for all 8 cities. Added schema for LocalBusiness, Service, and AggregateRating. LCP dropped from 7.0s to 1.4s. We didn't change the photography because the field work was already great. We just gave it room to breathe and proper SEO scaffolding.
Months 5-12, the compounding
Once the foundation was in, the results compounded. Map pack rank in Doylestown hit #1 in month 7, then Furlong, then Newtown one after another. Reviews kept landing weekly because of the SMS follow-up. By month 12 they had 90+ keywords ranking in the top 3, and Mark hired two more crews to handle the inbound.
Year 2-3, the moat
Year one was the lift. Year two was the moat. We deepened the content engine into pool-spec articles and outdoor-living calculators that earned links. Year three the calls stopped being seasonal: even in winter the pipeline books out the next pool season by January.
“Best investment we've made in 25 years of business. The phone literally hasn't stopped ringing.”
Real screenshots, not stock charts.
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- ◆ SF clientffslandscapingcontractors.comhttps://fslandscapingcontractors.com
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- angi.com5
- pinterest.com5
- facebook.com4
- Organic90.2%
- AI Overviews1.4%
- Other SERP8.4%
Where they landed.
Every number below is pulled from FS Landscaping Contractors's own analytics, ad accounts, and CRM. We don't round, smooth, or cherry-pick.
“Our phone literally hasn't stopped ringing since they launched our site. Best investment we've made in 25 years of business.”
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