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Marketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial auditMarketing for established US home service businessesManagement from $1,500/month, plus ad spendWritten qualified-lead minimum before paymentMonth-to-month serviceYou own the delivered website codeFree strategy call and initial audit
SFWeb Tech.
General contractor SEO

General contractor SEO and Google Ads for remodelers

General contractor SEO and Google Ads from SF Web Tech help remodelers and general contractors reach homeowners planning a kitchen, bath, addition or whole home remodel in the towns you work in. We cover your Google Business Profile, service and project pages, ads and lead tracking. A remodel can be a $10k to $100k+ project with a design phase, a detailed bid and a long decision, so we measure qualified consultations, not raw lead volume.

Why general contractor marketing stalls

The phone rings for the wrong jobs.

Handyman fixes, single fixture swaps, "can you just patch this" calls and requests to price someone else's plans take as much time as a serious kitchen remodel. Without filters, your estimator spends the week on calls that will never sign.

One page for everything.

Kitchens, baths, basements, additions, whole home remodels and exterior work often share one services page. Google cannot tell which project you want, and neither can a homeowner comparing three builders.

Shared leads and bidding wars.

Leads sold to several contractors at once push the job toward the lowest price. That suits some companies, but it rarely suits a remodeler who sells design, planning and quality of finish.

Beautiful portfolio, thin story.

A gallery of finished kitchens looks great. Without the town, scope, layout problem, materials and timeline, it does little for search or for a buyer trying to picture their own project.

Ads that leak budget.

Remodeling ads can show for contractor jobs, license classes, cabinet sales, DIY tutorials and small repairs unless the account is built with care.

Our approach to general contractor SEO

A page for each project you sell

Remodeling contractor SEO gives each remodel type you actually want more of its own page: kitchen remodeling, bathroom remodeling, home additions, whole home renovations and any specialty you are known for. Each one explains who it suits, what the planning and design stage covers and what happens at the first consultation. Our guide on how to plan clear service pages for a general contractor website walks through the structure we use.

Your Google Business Profile

We check categories, services, service area, hours and photos, then keep the profile active with posts, real project photos and a review request workflow that follows Google's rules. We never invent an office or a service area you do not cover.

Project pages that sell the next remodel

Every finished project you approve can become a page with the town, scope, layout, materials, the problem it solved and photos. This is where remodeling SEO does its best work: specific, real projects that show a buyer how you think, not just how the finished room looks.

Content for planners

SEO for remodelers uses articles that answer what homeowners ask before they call: how the design process works, what affects a remodel budget in general terms, permits and timelines, and how to compare bids fairly. We only publish prices you give us.

Forms that qualify

Your forms can ask about project type, town, timeline and whether the homeowner has started planning a budget, so consultation time goes to projects that fit your company.

Want more remodels that match your crews and fewer tire kickers? Book a free strategy call and we will review your site and profile with you.

Google Ads for general contractors and remodelers

Ads can bring consultation requests while your organic presence grows, as long as the account is built for larger projects.

  • Campaigns by project type, such as kitchen remodels, bathroom remodels or additions, so budget follows the work you most want.
  • Negative keywords for jobs, licensing, supplies, cabinets for sale, DIY, small repairs and services you do not offer.
  • Location targeting for homeowners in your real service area, with ads scheduled when your team can respond.
  • Landing pages that match each ad and ask for a consultation, not a generic contact form.
  • Tracking that counts each call and form once and keeps inquiries, consultations, bids and signed contracts separate.
  • Budgets and stop conditions agreed with you in writing before launch.

Our Google Ads management page explains how we run ads for home service companies in general, and our contractor SEO agency page covers SEO across every trade we serve.

How general contractor marketing works with us

  1. 01

    Strategy call and initial audit.

    We review your project mix, service area, sales process, crew capacity, website, profile and any ad account. The audit is free and you keep the recommendations.

  2. 02

    Baseline.

    We record Search Console data, profile insights, calls, forms and consultations. Missing data stays marked as missing.

  3. 03

    Foundations.

    Profile fixes, site structure, tracking, qualifying form fields and technical SEO.

  4. 04

    Build and launch.

    Project type pages, project pages and, if you use ads, campaigns with agreed budgets.

  5. 05

    Monthly review.

    A lead report and review call on qualified inquiries, consultations, exclusions, spend and next steps.

Remodeler results

What we will and will not promise

We do not promise rankings, a number of projects or results by a date. We do commit to a written plan, clear tracking, honest monthly reporting and a written 90 day qualified lead minimum agreed before you enroll. SF Web Tech works remotely with US home service businesses and never invents a local office for your listing or ours.

Pricing

Every plan includes paid ad management, and the growth plans add SEO, a custom website and Google Business Profile work. Ad spend is paid separately to Google. See current plans, what each includes and how the qualified lead minimum works on our pricing page.

Building new homes as well as remodeling? See our custom home builder SEO and Google Ads page.

Questions

General contractor SEO FAQ

What is general contractor SEO?
It is the work that helps a remodeling or general contracting company show up in Google's organic and map results when homeowners nearby search for the projects you build. It covers your Google Business Profile, service and project pages, reviews, technical fixes and lead tracking.
How is SEO for general contractors different from SEO for a single trade?
You sell several large project types, each with its own buyer and search terms. A kitchen buyer and an addition buyer search differently, so each needs its own page, proof and form.
How long does it take to see results?
There is no honest fixed timeline. It depends on your market, competition and current site. We set a review window with you and report every month on what changed.
Should I start with SEO or Google Ads?
Many remodelers use both. Ads can bring consultations sooner, while SEO builds visibility you own. We help you choose based on budget, backlog and sales capacity.
How do you filter out small jobs and price shoppers?
Project type pages, negative keywords in ads and qualifying questions on your forms. We report qualified inquiries separately from everything else.
Do you guarantee rankings or a number of projects?
No. Nobody can. We agree a written qualified lead minimum before you enroll, as explained on our pricing page.
General contractor SEO

Fill your calendar with the right remodels

Bring your project mix, service area and how your consultations work. We will show you what to fix first and the smallest useful next step.

30-min strategy call·No obligation·Free
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